home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
Understanding McLuhan
/
Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
/
pc
/
mcluhan.dxr
/
06817_Field_TCUM T382.txt
< prev
next >
Wrap
Text File
|
1996-04-10
|
957b
|
16 lines
forms of work, decentralized and made available to everybody.
Such is, also, the world of the telephone and the TV image that
demands so much more of its users than does radio or movie.
As a simple consequence of this participational and do-it-
yourself aspect of the electric technology, every kind of
entertainment in the TV age favors the same kind of personal
involvement. Hence the paradox that, in the TV age, Johnny
can’t read because reading, as customarily taught, is too
superficial and consumerlike an activity. Therefore the highbrow
paperback, because of its depth character, may appeal to
youngsters who spurn ordinary narrative offerings. Teachers
today frequently find that students who can’t read a page of
history are becoming experts in code and linguistic analysis.
The problem, therefore, is not that Johnny can’t read, but that,
in an age of depth involvement, Johnny can’t visualize distant
goals.